Evernine Group worked with DXC to create and design Qualified Lead Marketing campaigns to increase their awareness and leads. The digital campaigns were  launched in the European market via a multichannel mix tailored to the target group. All conversion and campaign elements were completely outsourced by Evernine for DXC. Evernine shows that through the use of target-group-oriented content and industry-specific publishing environments, highly qualified leads can be obtained even for complex B2B topics.